WE’RE ABSOLUTELY THRILLED TO TELL YOU we’ve been selected as the lead creative agency for The Lexicon, Bracknell.
We’ll be working alongside agencies Escapade (PR), True (Digital) and The Fair (Events) as part of an integrated team, with the official opening being on 7 September 2017 – it’s all very, very exciting!
If you’re local to Bracknell, you don’t need us to tell you that The Lexicon is quite literally the talk of the town (Talk of the Town happens to be the official tagline too). It’s the brand new £240 million shopping and leisure destination, which is set to completely transform Bracknell town centre. The new development will be spread over an impressive one million square foot space and will be home to some big name retailers including Fenwick, Marks & Spencer, H&M and Next, and restaurants such as GBK, Nando’s, Bill’s, Zizzi and Wagamama. That’s not forgetting the 12-screen Cineworld!
The fact that our office is located in Bracknell means that we’d taken a big interest in this project before we had anything to do with it, and we have in fact been able to watch the action unfold, because we can basically see the site from our window.
"We chose Slaughter as our lead creative agency because they were offering something completely unique. It was really important that we went with an agency that would quickly become an extension of our team here, and that happened so naturally due to their approachable nature and commitment to the campaign. They take the time to consider each individual brief and respond with a number of different creative options; we're constantly impressed by the quick turnaround, but they never compromise on quality. The fact that Slaughter is based in Bracknell was an added bonus for us - they know the Town Centre and are familiar with The Lexicon, which means they totally understand what we're trying to achieve!"
Sue Boor, Head of Marketing for The Lexicon Bracknell (Bracknell Regeneration Project)
Keep an eye out for our case study which will follow shortly, and to find out more about The Lexicon, head to www.thelexiconbracknell.com. We are seriously excited to be so heavily involved with this fantastic regeneration.